Simple Billboard Explains Everything

Its funny how things work. I was reading an article the other day about Japan and how they are trying to find solutions to conserve and produce enough energy at the same time. For example, on the one hand engineers will work at producing a fridge that is powered by just 5 Watts; but at the same time they continue to purchase more gadgets. Think of it in American terms, we tell ourselves that we want an energy efficient home so that we can keep energy costs low. 'Well that's nice cause now with all of that money we are saving we can now build ourselves a bigger home.'

You can't have it all. You can't have a huge billboard that only requires a quarter of the lights. Great ad. It says it all.

Source: WattWatt.com