New Greenwashing Index for Consumers

New Greenwash Index from EnviroMedia At the recently concluded Climate Conference in Bali 9 out of 10 delegates considered greenwashing a serious problem, agreeing with the statement that “Some companies are advertising products and services with environmental claims that could be considered false, unsubstantiated and/or unethical.”

In a time of increasing awareness in the environmental impact of the products we buy and services we use, greenwashing is a cynical attempt by unscrupulous marketers to exploit consumers’ better intentions. Shame on them.

To help combat greenwashing, EnviroMedia has recently announced the impending launch of their “Greenwashing Index” on January 7^th. EnvironMedia encourages consumers to submit examples from print, TV, and online advertising of both green and greenwashed products.

Some people will do anything for a buck, but in the case of greenwashing, we consumers can do our part to separate the truly green from the merely greenwashed!